This approach is adapted from Saemaul Undong (SU), a community-driven development initiative implemented in South Korea during the 1970s. SU, also referred to as the “New Village Movement,” has been largely successful in transforming the country’s rural areas and overall economy.
Here is how JHF makes use of the adapted SU initiative:
(a) Strengthening the Body
Most people in the newly selected J-village are in poor physical condition because their basic needs are unmet.
Basic needs such as food, nutrition, shelter, clothing, vaccination, medicine, safe drinking water, sanitation, and other urgent services are freely provided to make villagers physically fit and capable of carrying out their development tasks.
Provision of basic needs is time-bound and coupled with a campaign designed to avoid aid dependency that could weaken villagers’ drive for work and self-reliance.
(b) Strengthening the Mind
History shows a nation’s fate depends on the mentality of its people. Jhf is committed to:
(a) Agriculture
Each 1% increase in agricultural productivity in Africa reduces poverty by 0.6%. Sustainable agriculture is critical for poverty eradication in SSA. JHF learns from African best practices and Saemaul Undong principles of diligence, self-help, and cooperation from Korea.
(b) Community Mobilization and Empowerment
Jhf enhances rural community participation in decision-making and strengthens local ownership of development.
(c) J-Villagers Association and J-Fund
A well-organized J-Villagers’ Association is required for JHF’s fieldwork. This association implements development programs with JHF’s financial and technical support.
Members contribute monthly to the J-Fund, an amount affordable for the poor. The J-Fund supports loans, health insurance, and local projects.
(d) Government Support
Fighting poverty and hunger requires collaboration with local authorities, which JHF actively pursues.
(e) Partnership
JHF forms formal agreements with institutions that share its goals.
(f) Technology
Though Africa faces technological challenges, available appropriate technologies can support sustainable development if used effectively.
(g) Sustainability
JHF’s sustainability relies on a strong, empowered C-Villagers Association, the J-Fund, credit and insurance schemes, and strong partnerships.